If 2020 taught us anything, it was that no business is resilient to everything. But those who had laid their digital tracks early were better positioned to recover, any may be even speed ahead. The retail industry needs to approach the new world we are living in with a digital-first mindset. Microsoft talks about enabling intelligent retail. Use digital solutions brings several advantages. Namely to better know your customers, to empower your employees in new ways, to deliver an agile and resilient supply chain to meet your customers where they are, and ultimately help you reimagine the future of your retail business. Thereupon today we present you Microsoft Cloud for Retail.
Insights: Stay connected to your customers.
The pandemic has rattled people to their cores. As a result, customers have changed their shopping patterns. Globally, 50 percent of consumers have tried new brands. Consumers are also buying more online and gravitating toward contactless pickup of purchases. Retailers who invest in digital technology present themselves in a better position to deal with this shift. They stay connected with existing customers while also attracting new ones.
To better understand customer preferences, retailers should use Microsoft Dynamics 365 Customer Insights.
to perfectly understand how they change over time, businesses convert them into loyalty program members. As people is different, and customer insights allows businesses to personalize their services and treat them as an individual.
Microsoft Cloud for Retail
Microsoft Cloud for Retail aims to connect experiences across the end-to-end shopper journey with integrated and intelligent capabilities. By bringing together disparate data sources across the retail value chain, Microsoft lets retailers realize the value of their data. Now you may ask: ‚How?‘ By enriching core business processes and turning data into actionable insights.
Moreover, this retail-specific cloud service centers around driving accelerated time to value by unlocking the power of Microsoft Azure, Microsoft Power Platform, Microsoft 365, Microsoft Dynamics 365, and Microsoft Advertising. We also want to bring out, that all this is brought together by a common data model and built on a platform of security and compliance.
Altogether Microsoft Cloud for Retail is designed to give businesses the flexibility to adopt the capabilities they need to address their most pressing business needs:
- better knowing your customers,
- empowering your employees,
- creating an intelligent supply chain,
- or reimagining your business model.