Understand your customers with a flexible customer data platform: Microsoft Customer Insights

Microsoft Dynamics 365 Customer Insights is a customer data platform which reduces the time of collect data from all your business applications, vendors & engagement sources.

In today’s digital economy, delivering an exceptional customer experience across every touchpoint has quickly become a competitive differentiator. In case to remain successful organizations realize they must effectively leverage the vast amounts of data available to them. By this they can provide and support the personalized engagement that customers expect. Businesses that harness customer data for insights can achieve revenue gains of about 5 -10% and reduce costs by 15-25% within two or three years. Yet, with the numerous applications and systems organizations use across multiple lines of business, it can be challenging enough to unify all of this data to gain a single source of truth and insights, let alone make those insights actionable.

Microsoft Dynamics 365 Customer Insights is a customer data platform (CDP) built to help organizations do just that. Connecting seamlessly to systems of engagement across lines of business and vendors, Dynamics 365 Customer Insights offers data activation on your own terms and allows data to flow both ways:

  1. first ingesting and interpreting all of the data from your various systems, applying artificial intelligence (AI) to derive insights.
  2. And then activating those insights directly to the line of business applications that enable action.

Ingest and unify your most valuable: your Data

Dynamics 365 Customer Insights reduces the time it takes to collect data from all your business applications, vendors, and engagement sources. Pre-built connectors simplify the process of pulling in data from first- and third-party data sources such as Microsoft Dynamics 365, Microsoft Azure SQL Database, Microsoft Azure Blob Storage, Salesforce, and SAP. The engagement insights (preview) capability in Dynamics 365 Customer Insights captures signals from websites, mobile apps, and connected products. Once the data is ingested, it’s a three-step process to map, match, and merge the data into a single, unified view of every customer.

Customer Insights – A true allrounder

Dynamics 365 Customer Insights helps your organization surface insights directly within the applications and systems your organization uses every day to enable action across all lines of business. Export the unified profiles, measures, or segments to the applications relevant to your business. Provide your marketing team with the customer segments for targeted lead generation, enable sales team with cross-sell and upsell recommendations, and empower customer service to provide pro-active omnichannel support. A rich collection of APIs allows you to connect Dynamics 365 Customer Insights to third-party solutions or your own applications, like CRMs, email automation tools, social media platforms, POS, ERP, and more.

Feel free to adapt and extend

Dynamics 365 Customer Insights connects the data within your organization, but it can also scale and support your resources on demand. Pre-built connectors to Microsoft Power Platform solutions make extending even easier, providing more ways to orchestrate and personalize your unique customer journey.

Take a tour through your Customer Insights

Microsoft offers you to take a guided tour to see how your organization can use Dynamics 365 Customer Insights to unlock insights and drive personalized customer experiences.

Understand your customers with a flexible customer data platform: Microsoft Customer Insights.

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