Strategic outlook for 2026: Business Central, CRM Sales and Power Platform as competitive factors

15. December 2025

2026 will be a turning point for many companies. The question is not so much whether digital systems will be used, but how strategically they will be used. Microsoft Dynamics 365 Business Central, CRM Sales and the Power Platform form an integrated foundation for making organisations more resilient, efficient and decisive.

Business Central as the controlling authority

In 2026, Business Central will finally evolve from a classic ERP system into a central control platform. Financial data, projects, warehousing, service and reporting will be consistently integrated. The focus will be on real-time transparency, automated postings and significantly greater use of AI-supported analyses. Decisions will be based less on retrospective reports and more on current, reliable data.

CRM Sales as an intelligent sales navigator

Sales will become more data-driven. CRM Sales no longer just supports the documentation of customer contacts, but actively prioritises sales opportunities, assesses risks and suggests next steps. Close integration with Business Central ensures that quotations, orders and sales are consistently visible. Sales and commercial management are growing together.

Power Platform as a strategic lever for adaptation

In 2026, companies will face the challenge of responding to change faster than traditional IT cycles allow. Power Apps, Power Automate and Dataverse will become strategic tools for flexibly adapting processes. Specialist departments will be able to implement requirements more quickly without fragmenting the system landscape.

Automation and AI as standard

Manual routine tasks continue to lose importance. Approvals, checks, notifications and data synchronisation are automated. AI supports forecasts, deviation analyses and prioritisation. The role of employees is shifting towards control, evaluation and decision-making.

In 2026, companies should take a holistic view of their system landscape and plan ERP, CRM and Power Platform together. Master data, processes and roles must be clearly defined in order to make meaningful use of automation. Individual enhancements should be made specifically via Power Apps, rather than unnecessarily modifying core systems. The focus should be on transparency, scalability and adaptability.

2026 entscheidet sich, welche Unternehmen ihre Microsoft-Plattform als reines IT-Werkzeug nutzen und welche sie als strategisches Fundament begreifen. Wer Business Central, CRM Sales und die Power Platform konsequent verzahnt, schafft die Grundlage für nachhaltiges Wachstum, klare Entscheidungen und langfristige Wettbewerbsfähigkeit.

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