Components of a digital transformation
A digital transformation process consists of four key elements:
- Your business
- Your applications
- Your data
- Your technology
In this post, we’re focusing on the first stage, which involves you examining your business with regards to who you are, what you do, who you do it with and your position within the marketplace.
Start by examining and mapping out each of the activities you need to carry out as part of your everyday operations. This journey will differ from business to business and could encompass research to distribution, marketing to customer service, sales to billing, or all of the above together!
Use this opportunity to analyze every service needed to fulfil these activities, ensuring that you focus on how these services are used by your customers, then consider your organizational structure and how it’s set to deliver them. After completing this exercise, you’ll be best-placed to explore how best to transform your business digitally.
Creating a coherent digital experience
It’s vital to start building a digital experience that’s as seamless as human interaction, if not more. The purpose of this stage is to analyze what you’re doing well, where the gaps are in your offering and to define a clear vision for the short, medium and long-term future.
It always is a good point to build a customized digital roadmap to move processes from paper to online; reducing paper volumes, integrating with key systems and enabling continuous improvement of a new digital service. The roadmap was phased to ensure the organization could break down a complex set of requirements into achievable chunks of work.
Are you ready?